Mr Urbina Reaches 1 Billion Views On Giphy

The road has been as long as it has been satisfactory, now we can say that we have reached the first goal set in October 2021, the date on which we began to create content on the platform. The process consisted of 3 stages, which we will describe so that you can understand the impact that exists beyond that astronomical number of views.

First stage: They were the first 6 months of constant content creation, where our creative team designed and animated pieces or worked on third-party content under licenses, which we adapted with the mission of turning them into useful pieces of communication with our imprint, a meticulous job. , this with the intention of being able to be with the appropriate content at the time that a user will carry out a search.

Our marketing team was always in constant search and analysis of trends, which would allow us to create useful and avant-garde content, a point that was key to having one of the most widely used stickers globally for lovers of the South Korean series “The Game of squid”.

Second stage: The following 6 months we set out to connect with content of useful value for creative and corporate environments, managing to add more than 200 million views on stickers created so that users can express whether they define themselves as #Workaholic or to accompany this new story on instagram with the office’s new #BigBoss, among many others.

Third stage: Here we enter the point where we slow down the creation of content and focus on moving away from vector stickers a little and we move on to stickers worked in our studio with Chroma Key screens (Green Screen), where we managed to obtain excellent expressive pieces of our CEO Carlos Urbina which have been used by public figures of international stature such as the FIFA world champion Ángel di María together with other members of the Albiceleste squad. We began to create more content in GIF format, achieving position Lia Urbina with more than 150 million views in various search segments.

Building a figure of more than 2 million sustained views per day in less than two years is something that is said to be easy, but without the support of users, a committed team and strategies involved, it would not have been achieved. We thank each and everyone who was part of the way. We can proudly say that we have reached our first billion and that the road to the second begins.


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